Banking on the go
Identifying and capturing value in mobile banking
The mobile phone is now one of the most important items consumers in Western markets – and increasingly in developing regions – carry with them. As some banks begin to exploit the mobile phone to offer customers services characterized by a previously unimaginable level of accessibility, convenience and personalization, a profound transition in the relationship between people and their finances is underway. This paper looks at how banks can convert this opportunity into value for their customers and shareholders.
Released: April 2009
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