Preface
Chapter 1
Introduction: Our approach to innovation – no matter what state the economy is in
Chapter 2
West-East shift challenges innovative abilities: This time westerners are the ones to adjust
Chapter 3
Efficiency wins when change is just another word for cost pressure
Chapter 4
Rules and regulations point at more state involvement than may be good for rapidly changing economies
Chapter 5
Sustainability is becoming the underlying objective towards innovation and success
Chapter 6
Complexity, often the downside of innovation
Chapter 7
In the middle, but not stuck: How a new middle class changes markets for good
Chapter 8
Technology is the essence of innovation
Chapter 9
Outlook: Innovation can be more effective when whole regions jointly move ahead
Acknowledgement
Index